Happy Friday! What I do isn’t about always just about transforming already ideal homes into something sexier. Some of the properties we take on have unique challenges—like high-traffic locations, proximity to powerlines, or odd layouts. Yet, even with these quirks, we find ways to turn every “disaster” into an opportunity, especially for buyers on the lookout for an off market property for sale.
Let’s dive into how our team tackles these tricky situations and, more importantly, how sellers can overcome similar hurdles by focusing on creative solutions and solid presentation. In this post, we’ll cover tips for marketing your off market property for sale, even if it has its share of location or design drawbacks. We’ll also look at the power of property renovation to improve value and appeal.
What Does “Off Market Property for Sale” Really Mean?
An off market property sale is essentially one that isn’t listed on the main property databases. Whether it’s word-of-mouth or private buyer networks, these sales stay somewhat exclusive, allowing sellers to maintain privacy and control while targeting a more specific audience.
Selling off-market can be ideal for properties with location or aesthetic challenges. By focusing on a selected buyer pool, sellers can reach those who value the unique characteristics of a property without having to manage general-market pressures. If you’re thinking about selling a property off-market, these targeted tactics help build a sense of exclusivity and urgency, often attracting buyers looking for unique opportunities or entry points into the market.
Transforming Challenges into Selling Points: Two Real-Life Examples
Port Kennedy Renovation near Highway
Recently, our team took on a property in Port Kennedy. While the property itself was stunning after a complete property renovation, there was a major hurdle: it backed onto a busy dual-lane highway. For many potential buyers, being next to a high-traffic road could be a deal-breaker. But as I often say, there’s a buyer for every property—it’s all about how you present it!
For the Port Kennedy home, we leaned into what makes the house special. It boasted a beautiful swimming pool, an inviting family entertainment area, and a fully renovated kitchen. And sure enough, despite the location, a young family fell in love with the property at first sight. To them, the sound of traffic was secondary to the charm and lifestyle appeal the home offered.
Rockingham Property with Powerline Views
Another property we’re working on in Rockingham came with its own set of challenges, including the close proximity to powerlines and a substation. While we didn’t acquire this property ourselves, we’ve been helping the current owners find a suitable buyer through our off market network.
This property offers rental income opportunities, making it an excellent prospect for investors. For someone unable to find a rental property in today’s tight market, this off market property for sale could be a great solution. The lesson here? Don’t discount a property based solely on its location; instead, market its unique potential. For the right buyer, such drawbacks can be overlooked when there’s a solid investment potential or renovation opportunity.
3. How to Market Your Off Market Property for Sale
When selling an off market property, it’s important to highlight what makes the home stand out rather than fixating on the unchangeable issues. Here are some tips:
- Renovate to a High Standard
Buyers are more likely to overlook minor negatives when they see high-quality finishes and thoughtful designs. A full property renovation can transform even the most “challenged” home into a dream buy. High-end finishes in the kitchen, updated bathrooms, and modern flooring can go a long way in making the property feel more valuable.
- Emphasize Key Selling Points
Each property has its own strengths. Whether it’s a unique layout, proximity to parks, a gorgeous garden, or stunning interior details, ensure these elements shine in the listing. For example, while the Port Kennedy property is close to a busy road, its pool, kitchen, and family-friendly space ultimately made it the perfect first home for a young family.
- Use Professional Staging to Build Emotional Connection
Staging can be particularly powerful for off market listings, where buyers have a limited timeframe to fall in love with the space. By staging your property, you allow potential buyers to envision themselves living there. This emotional connection is vital, especially when dealing with properties that have less-than-ideal locations.
- Engage a Skilled Sales Agent
A good real estate agent knows how to position a property and handle objections. The right agent will highlight the positives of an off market property for sale while addressing any concerns potential buyers may have about the location or layout. An agent who understands the power of staging, high-quality finishes, and careful marketing can turn a property’s quirks into its best-selling points.
The Role of Property Renovation in Overcoming Challenges
When considering a property renovation, it’s essential to focus on areas that add the most value. Kitchens and bathrooms, for example, offer some of the highest returns on investment. Buyers are often willing to overlook location issues if they see a beautiful, high-quality interior. Here are some renovation tips to consider:
- Enhance Curb Appeal
First impressions matter, especially in off market sales. Simple upgrades to the garden, entryway, or exterior lighting can make a home far more inviting.
- Upgrade Key Spaces
Renovate kitchens and bathrooms with quality materials and neutral finishes to appeal to a wide range of buyers. For the Port Kennedy property, the renovated kitchen and entertainment areas were a huge draw for the new owners.
- Create a Sense of Privacy
If a property is close to a busy road or other disruptive elements, adding privacy features such as fences, landscaping, or even sound barriers can help mitigate these issues.
Who Buys an Off Market Property for Sale
While every buyer is unique, off market properties tend to appeal to those looking for exclusivity or a less competitive buying experience. Here are some buyer types commonly interested in off market sales:
- First-Time Buyers
Many first-time buyers are more focused on entering the market than on finding the “perfect” property. If you’ve completed a thoughtful property renovation, young buyers may see the value in your home despite any minor drawbacks.
- Investors
Properties with unusual locations or configurations can be ideal for investors, especially if they offer multiple streams of income, like the Rockingham property with its separate granny flat. Investors look for cash flow and potential for future value appreciation, which can often offset minor issues like nearby powerlines.
- Buyers Seeking Unique Opportunities
Some buyers are simply drawn to homes that others overlook. A property that sits slightly below market value due to location may attract those looking for an affordable alternative to higher-priced listings in more desirable neighbourhoods.
The Bottom Line: Turn “Disaster” Into Opportunity
Whether you’re selling a home near a highway, under a flight path, or close to powerlines, remember that these factors don’t define your property’s value. There are always buyers looking for an off market property for sale who will see beyond these limitations. By focusing on the strengths of the property and making thoughtful renovations, you can transform challenges into attractive selling points.
Nothing is ever a disaster when it comes to real estate. With the right approach, creativity, and problem-solving, you can turn any property—no matter how “un-sexy”—into someone’s dream home. Keep this in mind for your next property sale or renovation, and stay tuned for more real-life examples and tips from our ongoing projects.
What are you waiting for? Get out there, tackle those renovation projects, and watch as the right buyers see the value in even the most “challenged” properties.
